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You are here: Home / Partnering with MyPyramid / MyPyramid Partners

MyPyramid Partners


The following organizations are MyPyramid Partners. To join the growing list, check out the Action Kit and get started today! "By partnering with MyPyramid, corporations win, USDA wins, and the American consumer wins. That's a win-win-win situation!" (Tom Vilsack, Secretary of Agriculture)
 

 

ACFN intends to promote MyPyramid through the development of an energy balance curriculum as part of the Healthy Schools Partnership, an innovative approach to addressing childhood obesity. A registered dietitian will teach children a curriculum including five core topics: MyPyramid, portion sizes, food labels, snack planning and beverage choices. The goal is for students to become agents of change within their families and follow the dietary pattern of the food groups found in MyPyramid. Founded in 1975, AMERICAN SYSTEMS is one of the largest employee-owned companies in the United States, with approximately 1,500 employees nationwide. Based in the Washington, DC, suburb of Chantilly, VA, the company provides systems engineering, technical and managed services to government and private sector customers. AMERICAN SYSTEMS was named “Contractor of the Year” at the Greater Washington Government Contractor Awards in October, 2007. For more information, please visit: www.AmericanSystems.com. Answers Media, LLC is the owner of Answers TV (www.answerstv.com), the first high definition, interactive, cross-platform network comprised exclusively of originally produced, broadcast quality lifestyle television programming. Answers Media has created “Eat Smart – The Nutrition Pyramid” a video program created for online/broadband distribution that gives viewers an overview on how to create a personalized eating plan.
The Animal Agriculture Alliance is a positive and informed voice communicating reliable, science-based information on many key agricultural topics such as animal welfare, food safety, nutrition, biotechnology, and environmental impacts. The Nutrition Corner of the AAA website will showcase audio & visual Public Service Announcements promoting nutritious diets that highlight moderation and balance. Once uploaded, these videos can also be found on YouTube. ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. The American Society for Nutrition (ASN) is a non-profit organization dedicated to bringing together the world's top researchers, clinical nutritionists and industry to advance our knowledge and application of nutrition for the sake of humans and animals. Our focus ranges from the most critical details of research and application to the broadest applications in society, in the United States and around the world.
The Balance Plate is your gentle daily reminder to live a more well-balanced lifestyle. Let it guide and strengthen you to achieve your weight management goals. The Balance Plate embraces and symbolizes five simple principles of proper nutrition: portion, proportion, variety, balance, and moderation. Offering a blend of integrated solutions, Bay Centre, Inc. represents a collection of multi-disciplined professionals assembled for the express purpose of assisting our clients in creating a 360 degree integrated look at whatever situation they face; individually, as an executive, or, collectively, as an organization.

The Be Fit and Learn Program integrates physical activity and Healthy Eating concepts with the content curriculum Standards. The students are motivated to move and learn at the same time through the use of fun poems and songs. They learn about science or social studies through choreographed movements to music and rhymes. Included on the DVD, is a segment on the Food Pyramid and the importance of healthy eating. The students are inspired to learn the food groups through a catchy rap.

Best Yet Market is at the forefront of providing healthy food and delicious items like fresh fruit and vegetables. We would like the community to get involved and attend our seminars on the right nutrition according to the USDA and MyPyramid. Bimbo Bakeries has always been keen on fostering the adoption of a healthy life style. Their "Committed to Your Health" program has undertaken action in four specific areas: healthy products; promotion of physical activity; nutritional education; and, alliances and research. Current initiatives under implementation include producing 0g trans fat products and developing products with less sodium. Bimbo Bakeries has also introduced new products with benefits such as prebiotic breads; products with extra fiber, products with phytosterols for cholesterol reduction, and products containing Omega 3 for cardiovascular health. Brothers-All-Natural is committed to helping children and families eat and live better by promoting a balanced diet and offering healthy, affordable snack options for those concerned about added sugars and preservatives. As part of the partnership, Brother’s All Natural will promote MyPyramid on its Web site to moms and kids by offering useful tips and information for eating a balanced diet, and demonstrating how Fruit Crisps can help children meet MyPyramid recommendations.
Burger King Corp. (BKC) is committed to helping children eat and live better by promoting balanced diets. To achieve this, BKC is working to enhance nutritionally balanced menu offerings, increase education, and fulfill its HAVE IT YOUR WAY® brand promise. As part of the HAVE IT YOUR WAY® with MyPyramid program, BKC will promote MyPyramid in materials to moms, kids and other nutrition gatekeepers and illustrate how Kids Meal options can help meet MyPyramid recommendations. Beans. The Vegetable with More(c) is an education program by Bush Brothers & Company (Bush Beans) to help consumers meet MyPyramid recommendations for vegetables by including nutrient-rich beans as part of a healthy diet. The program features science-based nutrition education resources, health professional tool, and consumer-tested recipes to help families enjoy beans more often as part of a healthful diet. The California Wild Rice Advisory Board welcomes the “Corporate Challenge” as an opportunity to expand awareness of the health benefits of a diet that includes wild rice. While today most wild rice is cultivated, the natural composition of the plant is maintained– thus containing the original nutrients that nourished Native Americans. Our goal is to spread the message that wild rice is an excellent source of several vitamins and minerals and offers “whole grain goodness” in a form that is easily prepared.
Campbell Soup Company is proud to be a Charter Member of Partnering with MyPyramid: Corporate Challenge. Our initiatives focus on educating consumers, professionals, and employees on balanced nutrition, increasing intake of vegetables and whole grains, reducing fats and sodium, increasing physical activity and managing weight. Examples include: product solutions, delicious recipes, and menu plans that align with the 2005 Dietary Guidelines. Campbell’s mission: Nourishing people’s lives everywhere every day. The Children’s Defense Fund is the foremost national proponent of policies and programs that provide children with the resources they need to succeed. CDF champions policies that will lift children out of poverty; protect them from abuse and neglect; and ensure their access to health care, quality education, and a moral and spiritual foundation. Chickin Feed is a new brand that is dedicated to improving the knowledge and health of children (affectionately known as chickins) by providing families with simple, fun and effective nutrition tracking products & ideas.
CCVillage.com is partnering with MyPyramid to promote Project M.O.M. in an effort to educate caregivers in using the new food pyramid. We will add mouse-over M.O.M. Messages to our food menus that offer tips for more nutritional choices in choosing and preparing food for young children. M.O.M. Messages in our lesson plans will focus on increasing physical activity to promote proper growth and development. Compass Group, North America will continue to make MyPyramid an integral part of Balanced Choices, our nutrition and wellness program that promotes moderation and variety and provides education to help consumers. Compass Group N.A. serves customers of all ages and demographics in a variety of contract foodservice venues, and our key initiatives are targeted to increase awareness of MyPyramid tools and resources and to support and promote key components of MyPyramid. ConAgra Foods has always been committed to consumer health as the first company to fully disclose MyPyramid food group information on retail packages. A unique graphic combines the MyPyramid logo with color-coded pyramids that show the percentage of the daily food group recommendations each serving of the product satisfies. The easy-to-understand MyPyramid information helps consumers make purchase decisions and input diet information into online meal trackers such as MyPyramidtracker.gov.
Connections is a non-profit company connecting families to resources that promote growth in several fundamental areas of life. Our website, which is still under development, will provide families with information about our services, links to other services, and access to our Family Resource Center. Within this searchable database we will recognize activities, recipes, and other information that promote a healthy and active lifestyle. In November 2008, Cornell Food and brand lab launched the Small plate movement (c) to further the Lab’s mission of promoting consumer awareness in regards to food intake. The Small Plate Movement promotes utilizing 10” diameter plates to decrease the amount of food people eat, without having an effect on their perceived fullness or satisfaction. A two-inch difference in plate diameter would result in 22% fewer calories being served, and an estimated 18 lb. weight loss in one year. The Dairy Council of California’s mission is to advance the benefits of dairy foods as part of optimal health that best meet the needs of our customers through innovative learning programs, research and communications. The Personal Nutrition planner on the Meals Matter website is a brief online interactive nutrition intervention. The goal of this ongoing project is to help adults to make healthy and nutritious dietary choices tailored to their unique needs.
Doctor’s Direct Healthcare is a medical management company for self insured businesses, that providse a monthly e-mail containing healthy recipes that support or are in conjunction with the healthy habit focus. In support of pregnant and newly-delivered Moms, they also send out healthy eating education as related to pregnancy, nursing and feeding of toddlers and infants. Dairy Queen has always taken pride in being a community member in supporting little leagues, community teams, and all types of physical activity. To continue with a healthy lifestyle, they intend to include the MyPyramid on nutrition brochures to customers, as they are updated. The Defense Commissary Agency operates a worldwide chain providing groceries to military personnel, retirees and their families. DECA promotes MyPyramid pyramid through in store promotions and education in the 256 commissaries worldwide. Operation Be Fit: Eating Well for Life continually reminds customers of healthy eating options and the benefits of eating well. The program will be promoted in the Army, Air Force, Navy and Marine Corps communities with the Department of Defense nutrition care providers.
Del Monte Foods® Harvest Selections® make it easier to meet the MyPyramid produce recommendations by providing meals with 1 cup of vegetables per serving. As part of the MyPyramid Corporate Challenge, Del Monte will display the amount of vegetables that are contained in the meal on the front of the package. Consumers will be guided to the back of package where the approved MyPyramid icon will be displayed with additional information on the amount of all the food groups provided by each meal. DineRite was established in 1976 for the purpose of serving the school community in the cafeteria management area. They are currently developing a software program to access the USDA database for nutritional information and already allow parents to access their Menu Program as well as manage their child’s cafeteria purchases from their web server. The National Institute on Alcohol Abuse and Alcoholism has emphasized the critical role of professionals in communicating responsible drinking or abstention. Research demonstrates that a professional simply discussing concerns about alcohol use can effectively change a patients’ drinking behavior. The Educational Tool Kit developed will facilitate discussions about drinking and present opportunities to discuss other messages delivered by MyPyramid.
The 60-minute “Ask Dr. Smiles” weekly Q & A radio program was launched in August on AM 1220 KDOW broadcasting in the San Francisco Bay Area. Each week. Dr. Andrea Braun hosts Grand Rounds in Oral Systemic Medicine which features guests from all medical, dental, complimentary and alternative medical disciplines. The primary theme for each Ask Dr. Smiles broadcast is “Every human being is the author of their own health or disease.” Dream Dinners, is the originator of innovative dinner assembly stores. Families can gather around the dinner table to enjoy balanced meals that are lower in calories, fat and added sugars than the take-out and fast food families eat when rushed. Dream Dinners provides everything you need to assemble dinners for your family, store in your freezer and serve in the weeks ahead. All the essentials are provided, from the easy-to-follow instructions to fresh, pre-cut ingredients. EatingWell Media Groups’ mission is to deliver the information and inspiration people need to make healthy eating a way of life. We do this by providing delicious, healthy recipes that meet stringent nutrition guidelines that are aligned with MyPyramid and nutrition information that is vetted by top nutrition authorities and registered dietitians. Their information is delivered across multiple platforms including EatingWell Magazine, Eatingwell.com, EatingWell books and custom publishing projects.
The American Egg Board (AEB) and Egg Nutrition Center (ENC) are dedicated to providing moms and professionals, with timely, science-based nutrition information. As part of its “The Incredible MyPyramid” project, AEB and ENC will create educational toolkits leveraging how Americans can make the most of MyPyramid and MyPyramid for Moms. The toolkits will provide healthcare professionals with relevant research on the benefits of consuming nutrient-rich, affordable, high-quality protein foods, like eggs, and will make it actionable for moms with recipes an tip for simple, meals, inspired by MyPyramid. ESHA has provided nutrition analysis to companies all around the world through software and nutrient databases. The ESHA Nutrient Database follows stringent protocols for nutrient information, and is the industry hallmark for completeness and accuracy. ESHA has taken on the initiative to add MyPyramid Equivalents data to database foods. This effort allows users of ESHA products to analyze their food intakes or food products based on MyPyramid food group content, as well as, nutrient content. Evenflo began as a company that solely distributed baby care products. They have now expanded to meet all the needs of children from birth to the pre-school years, including a myriad of products such as car seats, strollers, high chairs, play yards and activity products, among others.
Family, Career and Community Leaders of America is a nonprofit national career and technical student organization for young men and women in Family and Consumer Sciences education in public and private school through grade 12. Everyone is part of a family, and FCCLA is the only national Career and Technical Student Organization with the family as its central focus. Since 1945, FCCLA members have been making a difference in their families, careers, and communities by addressing important personal, work, and societal issues through family and consumer sciences education. Film Ideas, Wheeling, IL, a national producer of educational programs, is releasing Vitaminix, an animated, nutrition focused DVD, for children ages 2 - 7. Vitaminix target audience includes families, schools, instructional television, libraries, and health organizations. Lively, animated vignettes introduce & promote the 6 MyPyramid For Kids topics. Web links include MyPyramid For Kids information, games and activities. Packaging and filmideas.com promote MyPyramid.gov symbol and URL. 1st Class Kids promotes healthy family communication, food literacy & child safety. The whole family will be inspired with fun, exciting cooking activities, classes, crafts, games, puzzles, & workshops.
Food marketing Institute (FMI) is a non-profit association that conducts program s in reserach, education, industry relations and public affairs on behalf o its 1,500 member companies – food retailers and wholesalers. Together with the Grocery Manufacturers Association and Matchpoint Marketing they have created Take a Peak. This collaborative effort is a multi-year, in-store promotion program aimed at MyPyramid into the everyday lives on Americans by reaching them at the point of decision – in their local grocery store – and helping them move a step closer to healthy eating. At Fontis Health, it is their mission to make a difference in the lives of their clients by providing education, tools, and resources that foster pro-active health care and consumerism. They offer a program entitled ProActive Rewards (c) that allows employer clients to provide incentives in the form of cash, gift cards, premium reductions, HSA dollars and other rewards to employees who complete a Personal Health Risk Assessment and personalized health and wellness video education curriculum. Food for Tots authors and publishes education materials on early childhood nutrition, available in English and Spanish. Publications provide nutrition information compatible with the Dietary Guidelines and the MyPyramid program. They feature recipes, meal planning guidance, tips for dealing with picky eaters, infant feed, preventing obesity, food safety, food allergy, and feeding sick children.
Frito-Lay has had a long-standing commitment to health and wellness and has led the food industry in many areas. Their License to Snack campaign is a non-branded education program developed in collaboration with the American dietetic Association to educate consumers about incorporating snacks into a healthy diet. Their website provides a section for health professionals and a section for consumers. The dietitian section provides information and tools needed to teach patients about healthier snacking habits; and, the consumer section educates individuals more directly about healthier snacking habits with a number of interactive tools. Fruitology provides a line of healthy organic juices and juice blends along with organic vegetable blends that consumers can enjoy as part of a healthy lifestyle. Their “Fruitology 4 Life” campaign includes all social and economical classes of consumers in becoming aware of not only the food and beverage choices they make but the choices they make for their children. Fruitology embraces the “USDA More is Better” campaign and creating a “Right Food Choice” awareness for consumers. Fueling a consumer movement toward healthy, nutritional foods, Full Tank Foods offers a line of frozen vegetable-enriched kid favorites. Founded by busy parents - a pediatrician and an engineer - Full Tank Foods makes frozen entrees that are high in nutrition, yet ready in minutes. Full Tank products are a result of alarming national trends: (1) Eight out of ten kids don't eat enough vegetables. (2) Poor nutrition habits can lead to childhood obesity.
General Mills is committed to connecting Americans with resources that will help sustain balance between food and physical activity by creating useable tools and resources that fit into consumers’ age and stage of life. Our approach to MyPyramid My Life aims to: create a dialogue with Moms that can direct them to healthy solutions; centralize a collection of consumer resources and promotions that can simplify consumers search for answers; and advance awareness of the tools available at MyPyramid.gov. The National Girl Scout Council of the Nation’s Capital consists of Girl Scouts from the entire Washington metropolitan area, including Washington, DC; the Maryland counties of Calvert, Charles, Frederick, Montgomery, Prince George's and Saint Mary's; the Virginia counties of Arlington, Fairfax, Fauquier, Loudoun and Prince William; and the cities of Alexandria, Fairfax and Falls Church. Girl Scouting builds girls of courage, confidence, and character, who make the world a better place. Grocery Manufacturers Association
GoTrybe.com Goetze's The Grain Foods Foundation represents members of the baking and milling industries, which collectively employ thousands of Americans. Our goal is to encourage our members to include MyPyramid in their marketing and communications efforts, such as in-house publications, on packaging, in advertisements and at retail. To do our part, we will include MyPyramid information in our monthly employee newsletters, Progress Reports and on our website, www.grainpower.org.
Green Day Cafe is a “healthy” fast food restaurant that promotes healthy alternatives to traditional fast food by using whole grain foods on all their menus. Their “Living Green Project” is the cafes way of informing customers about health living. The “Living Green Project” provides MyPyramid training aids for team members in order for them to have the knowledge to help their patrons make healthy decisions. Hatch, Inc. has developed an exclusive kit to assist early childhood teachers with increasing awareness for healthy eating and exercise. The Fit 4 You™ kit provides a wealth of information and activities to help the teacher increase young children’s participation and development. Hatch has included the MyPyramid to support this very important national effort to help America’s children stay strong and healthy. Go to www.hatchearlychildhood.com for more information. Ranked as one of the best health clubs in Brooklyn, Harbor Fitness, works hard to ensure their clients are eating well and active daily. As a part of the Corporate Challenge, Harbor Fitness, actively promotes MyPyramid.gov by issuing literature on MyPyramid to everyone who enters their club, members and non-members alike. In accordance with the 2005 Dietary Guidelines, Harbor Fitness also promotes whole grain fiber additives to be included in their shakes.
The HealthCastle.com community places a main focus on preventative health - popular topics include diet tips to lower cholesterol, common diet myths, popular convenience food reviews and issues related to women's health. We do not preach the ABCs of nutrition, because it's boring. Instead we debunk diet myths and make sense of breaking nutrition news so that readers will learn the essence of healthy eating. The Health master’s Club “Step Up To School Wellness” program provides 3,000 elementary students with the tools they need to adopt a healthy lifestyle and achieve their academic goals. This project collaborates with teachers, administrators, parents and community partners to provide educational programs and resource materials in the areas of nutrition, health, pedestrian, bike and traffic safety. Their on-the-ground approach allows them to meet the unique needs of each school community. Today, more consumers are opting for healthier lifestyles and are looking to food to help them achieve that goal. Our portfolio is well suited to the opportunity, given our Infant/Nutrition and weight management capabilities, in addition to our leading positions in tomato-based foods, beans, soups, and other inherently healthy products.
Horizon Software offers comprehensive food service solutions ranging from Point of Service (POS) to back of the house management systems including inventory management, procurement, menu planning, nutrition analysis, warehouse distribution and more. Their product offering provides clients with fully customizable and scalable software solutions able to meet the needs and budget of any food service operation. IFIC's purpose is to bridge the gap between science and communications by collecting and disseminating scientific information on food safety, nutrition and health and by working with an extensive roster of scientific experts and through partnerships to help translate research into understandable and useful information for opinion leaders and ultimately, consumers. IGA is a marketing alliance of 1170 stores in 46 states. Each year IGA supplies its retailers with a national marketing program with four themed events. In 2009 the MyPyramid concept will be introduced into the event lineup through the IGA Hometown Healthy Challenge, Feb.15 – March 14. The event will encourage consumers to learn the “Steps to a Healthier You” featuring a MyPyramid-related consumer sweepstakes with prizing to benefit the winners’ local school fitness programs.
The Institute for Food Technologists is a nonprofit scientific society with more than 20,000 individual members working in food science, food technology and related professions in industry, academia, and government. IFT publishes various resources for the food industry, including Food Technology and the Journal of Food Science. The organization’s Small Changes Summit is a food science perspective on the importance of small changes in peer-reviewed publications. InView Solutions specializes in the development of community relations and educational programs to help companies and organizations make a social investment in the communities they serve. InView Solutions is working with The Renaissance Chapter of the Links, Inc. to develop an educational resource tool for 7th grade students in two schools within the Detroit Public School System with hopes to expand. They have created a discussion guide and complementary website that will be built around the Link’s programmatic thrust of Leadership, Health, Cultural and Performing Arts, and International Trends and Services. The Infant and Family Nutrition Agency (IFNA) is a community-based nonprofit organization serving the south tip of Texas. Its grassroots began from a generous donation from a patron at the First United Methodist Church located in Brownsville, TX. IFNA works to provide free bilingual education and peer-counseling on prenatal health and nutrition, breastfeeding, infant/toddler nutrition and family nutrition; and, encourage their community to become involved in making healthy choices for themselves and their children.
Kellogg’s LAUNCH Program (Learning and Understanding Nutrition Choices and Health) is an elementary curriculum for kindergarten through 8th grade and teaches students about healthy lifestyles and showcases the foundation and electronic resources of MyPyramid. This curriculum includes lesson plans and background information for teachers, student activity sheets and “home connection” activities to get families involved. Kellogg’s Fuel for School initiative provides support for Mom via in-store displays and information. You can also find the MyPyramid logo on many Kellogg’s products. Kraft’s Healthy Living website has an established tradition of providing healthy eating an lifestyle information to consumers. The basis for the dietary guidance featured on this website is both the 2005 Dietary Guidelines and the MyPyramid food guidance system. A primary goal for this website is to provide a continually refreshed source of practical and timely healthy living tips for consumers – many of these tips feature easy-to-prepare food ideas that promote MyPyramid food group recommendations along with family pleasing taste and convenience. Laura’s Lean Beef provides lean, natural beef that is raised without hormones or antibiotics to retail grocery stores nationwide. Laura’s Lean Beef utilizes MyPyramid to reach out to consumers as well as members of the health professional community who actively advise consumers on healthy eating options. Currently, LLB is in the process of creating a new fold out booklet that introduces Laura’s Lean beef products to consumers as well as members of the health professional community, especially Registered Dietitians and Certified Diabetes Educations.
LazyTown Entertainment is the only global entertainment brand dedicated to kids’ health and is on-air in 120 countries worldwide. Their mission: to motivate and inspire healthier lifestyles for children within the TV show. The characters eat “Sports Candy” (fruits and vegetables). This helps to promote a program that is projected to reach over 2,000 schools by the end of 2009 with fun, active and engaging fruit and vegetable packaging. The inclusion of healthy-active “Sportacus” and “Stephanie” characters promote healthier lifestyle habits and increased fruit and vegetable consumption in schools. Learning ZoneXpress provides creative, informative and engaging nutrition education and life skills products to schools, food service, healthcare, and worksite wellness. They offer posters, videos, PowerPoint presentations, tablets, curricula, incentives, and more that promote healthy eating an physical activity. One example of their promotional publications includes a poster sized and tablet style versions of the MyPyramid for Preschoolers that uses real food photography of kid’s sized portions. Learning ZoneXpress has also printed publications for Expecting Moms that provide nutritional information throughout each trimester. Let’s Go Girls is dedicated to teaching tween girls (ages 9-12) how to live a healthy, happy and fun lifestyle. They are currently developing a website with an online health journal. Girls can set goals, track their nutritional intake and their exercise, while also journaling to help them increase their self esteem and exercise their mind and soul. Additionally, they are developing a printed health journal utilizing the same concepts.
Logansport Memorial Hospital is a county owned rural hospital located in Logansport, Indiana. Their project “Your New Food Guide Pyramid” is a self guided PowerPoint presentation on their hospital intranet that is available for their 600 employees. It explains the new food pyramid and how it is now personalized. This presentation is also available for customers who are provided wellness plan. Many presentations are done throughout the year for children’s groups and adult groups on the food pyramid an how to use the website. Children participate in MyPyramid relay races, fun food ideas and exercise songs so children can learn the message! Love Your Fruits & Vegetables (LYFVE pronounced Life) is the only “GREEN” caterer for children in the North East. They conduct cooking classes for children ages 2.5 to 18 years. Their goal is to help families incorporate more fruits and vegetables into their diets. All of their theme based classes are designed with an element of fun. Whole Food Markets and YMCA are among some of their many clients. Their “Don’t Drop the Super Ball” campaign encourages participants to eat healthy and follow the MyPyramid guidelines. Our project provides online wellness education and an interactive means for parents and children to plan school meals. The MyTray project allows parents and children to plan meals based on what is actually served at school. A MyPyramid screen compares the amount of food on the tray to individualized nutrition guidance. The MyNutrition project offers nutrition education for parents and children. Resources include original content and links to credible websites.
Masters in Dietetics, L.L.C. is a nutrition and health promotion company which has partnered with MyPyramid to educate nutrition gatekeepers on the fundamental guidelines of wellness. The program “Master in MyPyramid: Montgomery” conducts wellness classes in clinics, businesses, churches, and the Montgomery County Chamber of Commerce. Tabitha Mays, a Registered Dietitian, has developed the 6-week educational program for employees and business owners and their families. MatchPoint Marketing is a full-service, consumer marketing agency that specializes in: concepting, creative services, promotional development and post-analysis. MatchPoint partners with consumer packaged goods and major retailers to create strategic promotions, advertising, and in-store campaigns. MatchPoint is currently working with the Grocery Manufacturers’ Association and the Food Marketing Institute with their “Take a Peak into MyPyramid” project, a multi-year in-store promotion program aimed at bringing MyPyramid to life. Mead Johnson Nutritionals is dedicated to helping provide infants and children with the best start in life. It is best known for its Enfamil Infant and Toddler formulas and Expecta® LIPIL® DHA supplement. We believe that a healthy baby starts with a healthy mother. Therefore, we plan to promote healthy nutrition among expecting and new mothers by introducing online and offline initiatives to build awareness and promote engagement with MyPyramid for moms.
MECKids.com is a member of the Aerobodies brand and has become known for developing unique and innovative wellness programs that can be used in home or at work. MECKids.com has created a fitness and wellness challenges/game that are interactive, team-building and allow school age preteens and teenagers to track their fitness and nutrition progress. The program will also show educators, teachers, parents and other caregivers how they can continue to encourage positive exercise and nutrition choices in young people. Metz & Associates is a contract management company that is quality focused, health conscious and services a variety of market segments, including education and healthcare. Their RD Nutrition Educators have developed three elementary grade programs to be presented in a small classroom setting. The programs are: Importance of Brekfast; Fun with the Food Guide Pyramid; and eating Fruits and Vegetables. The presentations discuss the importance of eating food items that fit in the pyramid guidelines. Mott's is more energized and focused than ever on developing great tasting, healthy, and convenient apple-based products. New products like Mott's Plus juices and beverages, fortified with the entire family's health needs in mind, and Mott's Organics apple sauce provide "simple solutions" for busy moms looking for smart snacking choices for their kids.
MILKPep is committed to increasing the nation’s fluid milk consumption. In 2008, their “Chief Health Officer Program” was aimed to support the nutritional gatekeeper of the family, Mom. The famed Milk Mustache Mobile toured the country and allowed kids to “Mom-inate” their Mom as the nation’s Chief Health Officer for the chance to appear in her very own Milk Mustache Ad, which included a $100K salary. JSB Industries, Inc developed an animated presentation as a tool for teachers to assist students in learning the importance and value of information on the nutritional fact panel. The DVD and printed copy packaged in this presentation will help students to be able to read and understand the nutrition facts panel found on food packaging. MYTRAK, the fastest growing health system in the USA, has over 500,000 people attributing their exercise success to its methods. Many of these participating members could benefit from a comprehensive and fully integrated nutritional or weight management program. MYTRAK’s online portal will feature MyPyramid as a seamless extension to exercise programming that integrates the Menu Planner, Tracker, Steps to a Healthier Weight, and various other MyPyramid recommendations.
The National Beef Cattleman’s Association and America’s beef producers have a long-standing commitment to nutrition education. MyPyramid has been featured on 1.3 million Beef Check-off funded resources. The beef industry will distribute thousand of materials to promote these new resources to nutrition influencers, including American Dietetic Association leadership, spokespeople, Dietetic Practice Groups, etc. as well as work with their network of 45 State Beef Councils to reach thousands of local health professionals. The National Association for the Education of Young Children (NAEYC) is dedicated to improving the well-being of all young children, with particular focus on the quality of educational and developmental services for all children from birth through age 8. NAEYC is committed to becoming an increasingly high performing and inclusive organization. The National Association for Health and Fitness is the network of State Governor’s Councils and Coalitions. 2009 marks their 20th anniversary of their National Employee Health & Fitness Day, which is observed the third Wednesday of May. On this day NAH&F promotes MyPyramid resources and strengthens promotion of regular physical activity and positive nutrition choices in America’s workforce.
The National Association for Sport and Physical Education is a nonprofit professional membership association whose mission is to enhance knowledge, improve professional practice and increase support for high-quality physical education, sport and physical activity programs through research, development of standards and dissemination of information. NASPE believes that daily physical activity is critical to improved school and work performance and the health of individuals. Nash Finch Company is a wholesale food distributor in the U.S. The company distributes food products and provides support services to a variety of retail formats. Their project, Well Balanced Kids is a free nutrition field trip given by their in-store nutritionist at Family Fresh Market grocery store in Wisconsin. This tour emphasizes the major food groups in MyPyramid, and is designed to reinforce the health curricula taught in schools. The National FFA Organization, formerly known as the Future Farmers of America, is a national youth organization with student members all preparing for leadership and careers in the science, business and technology of agriculture. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education.
The National Dairy Council (NDC) and National Football League (NFL) are teaming up to make a commitment to America’s youth with a program called Fuel Up to Play(c). This will continue the NDC’s commitment to inspire, enable and empower youth to make healthful food and activity choices. Under the Child Nutrition and Fitness Initiative, this youth-focused campaign will strive to influence attitudes, drive behavioral and environmental change in schools and ultimately, help youth develop a lifetime of healthy habits. 4-H is the largest out of school youth organization in the United States with over 7 million youth members. There is Cooperative Extension staff responsible for 4-H programs in every county and city - so there's probably a 4-H program near you. Whether you live in a city, suburb or rural area, there's something for you in 4-H. The National Turkey Federation (NTF) is the national advocate for all segments of the $8 billion turkey industry, providing services and conducting activities that increase demand for its members’ products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. The NTF launches public relations initiatives and communication materials aimed at educating consumers on the nutritional benefits of eating turkey.
The National Association of Child Care Resource & Referral Agencies, is our nation's leading voice for child care. They work with more than 700 state and local Child Care Resource and Referral agencies nationwide. These agencies help ensure that families in 99 percent of all populated ZIP codes in the United States have access to high-quality, affordable child care. To achieve our mission, the NACCRRA leads projects that increase the quality and availability of child care professionals, undertake research, and advocate child care policies that positively impact the lives of children and families. Nestle recognizes the importance of providing information and products that contribute to healthy living and that are consistent with the messages and recommendations from MyPyramid and the 2005 Dietary Guidelines. Nestle offers a variety of products that help consumers increase their intake of whole grains, fruits, vegetables, and fat-free or lowfat milk with our LEAN CUISINE, LEAN POCKETS, BUITONI, BELGIAN CHEF, JUICY JUICE, NESQUIK AND LIBBY’S Pumpkin brands. 9G Force Fitness developed a wellness program that will (1) help the members of the Air national Guard readthe high physical fitness standards required of them, (2) teach the importance of a balanced wellness program, and (3) show the members of the Air National Guard how to get theri families and communities involved.
National Organizations for Youth Safety (NOYS) is a coalition of national organizations, business leaders, and federal agencies that focus on youth safety and health. NOYS will work to disseminate information about MyPyramid to their membership base who then can share the information with adult and youth leaders. Since 1931 the goal of NASC has been to help all student councils become more effective organizations. NASC represents middle level and high school councils nationwide. It seeks to provide a valuable leadership partnership between students and their school. It creates the opportunity for students to become effective leaders, thus encouraging and influencing a positive school climate. The National After School Association, formerly the National School-Age Care Alliance, was founded in 1987. They are a professional association with a significant membership component. It is their mission to be the leading voice of the afterschool profession dedicated to the development, education and care of children and youth during their out-of-school hours.
The Mission of the National Recreation and Park Association is "To advance parks, recreation and environmental conservation efforts that enhance the quality of life for all people." The NRPA comprises 10 individual branches and sections, subgroups that represent the intricacies of parks and recreation--everything from aquatics to natural resources to therapeutic recreation. Nourish Interactive, a new kid's health website, offers free online interactive nutrition education games to support healthy food choices and prevent childhood obesity. Nourish Interactive is a partner with the USDA bringing the Kids' Food Pyramid to life through Chef Solus and the Food Pyramid Adventure game. Children explore the food pyramid through FUN challenges, activities and mini-games. They learn nutrition and the balance between energy from food and activity. Available in English and Spanish. Nutrition Matters is your source of creative nutrition education materials for families with young children. For more than 12 years, Nutrition Matters has provided quality nutrition education to WIC Programs, Head Start Programs, Day Care Centers, Elementary Schools, Cooperative Extension Programs and Community Action Agencies throughout the United States.
The Office of Disease Prevention and Health Promotion provides leadership for a healthier America by initiating, coordinating, and supporting disease prevention and health promotion activities, programs, policies, and information for the Department of Health and Human Services through collaboration with HHS agencies and other partners in prevention. Orange Julius will be launching a mini-site on ornagejulius.com called “Fun Facts for a Healthier You.” On this mini-site, visitors will be able to, engage in the “Steps to a Healthier You” section that will be dedicated to the 5 parts outlined in the pyramid that feature ways to personalize your diet to reach your best health with diet and exercise, scroll over icons that feature everyday activities that consumers may already be doing and calories burned while doing them, read a step-by-step guide on how to take their heart rate, and read about fruit fun facts. Piedmont Chiropractic Center is a chiropractic office that focuses on treating musculoskeletal disorders and educating the public on how to manage their health with preventative care, exercise and nutrition. Piedmont is working to educate the Kernersville, NC community on nutrition through MyPyramid.gov by creating awareness with local businesses about MyPyramid.gov and the Corporate Challenge; and, by creating presentations with a local church health ministry group to help summarize the 2005 Dietary Guidelines.
Today peanuts are classified in MyPyramid with meat, fish, poultry, dry beans, eggs and nuts because of their high protein content. However, because peanuts are plant-based, they do NOT contain cholesterol and some of the saturated fat that is found in animal-based sources of protein. In fact, they contain a much higher percentage of the "good" unsaturated fats than saturated fats. Therefore, peanuts have been placed closer to the bottom of both the Mediterranean and the Vegetarian Food Guide Pyramids. Prairie Farms is committed to nutrition education and feel strongly that milk-dairy is part of the solution to maintaining a healthy diet and lifestyle. They have developed side-panels for their half-pint school milk carton that encourage the consumption of milk, promotes physical activity and suggests drinking low fat milk. As the largest volunteer child advocacy association in the nation, Parent Teacher Association (PTA) reminds our country of its obligations to children and provides parents and families with a powerful voice to speak on behalf of every child while providing the best tools for parents to help their children be successful students.
PULSE Health a& Wellness Initiatives is a health and wellness marketing company that delivers health and wellness messaging to consumers through healthcare professionals, the retail environment and innovative new media. PULSE disseminates information from the new MyPyramid through manufacturers, retailers and healthcare professionals so that the message reaches the consumer in a timely meaningful way. Rainbow Pediatrics is a medical care facility located in New Jersey. They have launched an informative campaign to bring information to parents on the proper diet for their children by: examining children’s weight, length and BMI and discussing a proper diet to prevent obesity; providing handouts with the proper amount of each food group based on their height, weight and BMI; and, provides nutritional information on their own website. Really Cool Foods manufactures fresh organic & natural ready meals which are distributed nationally, carried in a wide range of retail locations, and have a broad consumer target including anyone who enjoys great tasting, convenient food that is “better-for-you.” Really Cool Foods intends to incorporate the MyPyramid icon into a selection of packaging over the coming years and looks forward to supporting the 2005 Dietary Guidelines for Americans through this effort.
We have a board game called The Good Health Game. It is a FUN way to teach your kids about Healthy Eating, Exercise, and other important issues regarding Health. It is the perfect product to Partner with the MyPyramid Project. We plan to place the MyPyramid for Kids into each game. Players during the game will be asked questions about the pyramid. Level 1 is ready for press and will be in stores for the 2008 holiday season. For more information, contact RJEGames@optonline.net. Save Mart/Lucky Supermarkets will further MyPyramid awareness by increasing web referrals and incorporating information on private labels and weekly circulars. We will integrate MyPyramid messaging into Back-to-school lunch sacks, tour flyers, monthly newsletters and quarterly “In Good Taste” recipe booklets. We will implement an incentive-based promotion for walking to the store or parking the bus ½ mile away to encourage physical activity for the 25,000 children visiting annually on SuperFriend tours. The Schwan Food Company is committed to providing our customers and consumers with great-tasting, wholesome and nutritious food through our retail, food service and home delivery businesses. As part of our strategic focus, “The Right Today, Wellness for Life” we will implement MyPyramid information and logos on websites, in print materials and on select product packages to support consumers’ efforts to meet their personal health and wellness goals.
Smart Choice is a branch of JSB Industries, a foodservice company that provides its clients with a consistent, quality-based product. JSB Industries is a member of the Whole Grains Council and their Smart Choice brand offers baked good products such as muffins, cookies and cornbreads all made with whole-grains and whole wheat flour. The SNE MyPyramid e-Catalog is designed to help nutrition educators find and use nutrition education tools/curriculums that incorporate substantive content from MyPyramid and the 2005 Dietary Guidelines for Americans. Supported by a grant from the Grain Foods Foundation, catalog development is led by an advisory committee of SNE members. Sodexo is a food and facilities management company committed to making every day a better day. Sodexo will partner with the MyPyramid Corporate Challenge with Lift Off To Wellness!, a program that sends monthly messages about good nutrition and physical activity to students and parents and is integrated in the dining experience. Communication will include monthly posters, menus, and cartoons featuring both Los Kitos (lovable Latino cartoon characters) and a new website called “Liftoff’s Playground.”
Specific Fitness offers an after school program for grades K-6 in Phoenix Valley. After Cool Fitness was designed to educate children about the importance of staying active and eating health by using fun and interactive “MyPyramid” games that challenge their mental and physical abilities. Specific Fitness also provides parents with recipes that stay consistent to the 2005 Dietary Guidelines and access to the resources that MyPyamid has to offer via the SPFit website. It is our goal to make it easy for our customers to shop for healthy foods and live a healthy lifestyle. Through products, information and services, we are committed to delivering the messages of MyPyramid.gov. We are excited to bring our customers the new USDA tools including MyPyramid Menu Planner and Project M.O.M. through articles, website links, our school tour program and a new in-store program identifying healthy foods in each MyPyramid food group. Subway® has a long history of supporting balanced and nutritious eating. Our menu has always included a variety of low saturated fat and low cholesterol sandwiches that are made on fresh baked bread with lean meats and topped with fresh vegetables. Our educational tray liner shows customers how our low-fat sandwiches fit into the pyramid groups. Subway® also recently introduced the Fresh Fit Kid’s Meal which includes a low-fat sandwich, low-fat milk or 100% juice, and apple slices or raisins.
Take a Peak is a multi-year in-store promotion program aimed at bringing MyPyramid to life. Take a Peak provides a “hands on” educational experience to help consumers build healthier diets. Executed by MatchPoint Marketing—a leader in consumer in-store promotions—and developed and supported by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), Take a Peak is the largest effort undertaken by the food, beverage, and retail industry to help consumers learn more about MyPyramid. Take Shape Kids, is a Dallas-based “lifestyle” company providing a fitness and nutrition curriculum for children ages 3-6, grassroots marketing for companies manufacturing healthy food products and an e-marketing site as a convenient resource to provide a wealth of information to assist families in making healthy lifestyle choices. Take Shape Kid’s is working to host “Family Wellness” promotions to be held on site at select grocery chains in the suburban Dallas area. Tomatoes when consumed within the context of a healthy diet can help in dealing with major health concerns such as cardiovascular disease, cancer, diabetes, and obesity. The Tomato Products Wellness Council was created to ensure this positive message gets out to consumers. The Council formed to take a unified approach in building demand for and increasing consumption of affordable and nutritious tomato products. They are funding scientific research into the benefits of consuming a diet rich with tomato products. Their current research is focusing on cardiovascular health.
Tools for Healthy Choices is excited to partner with MyPyramid: The Corporate Challenge to Step Up and End Childhood Obesity. Our commitment to MyPyramid is to enlighten parents and students by developing a complimentary student edition of our health care and fitness journal. The new journal will feature MyPyramid graphics, Menu Planner, Meal Tracking Worksheet, and eating and exercise Tips for Families. Other features will consist of organizational tools for health care and school. TriCare Management Activity provides military healthcare benefits to over 9.2 million beneficiaries. TriCare Management recognizes the serious risk that lies in the childhood obesity epidemic. Their website provides interactive tools for adults and kids to retrieve information to help encourage healthy eating and weight loss for better health. The public launch of the US Potato Board's Healthy Potato Campaign took place in February 2004 with "Skinny Potato" ads in opinion leader publications, such as The New York Times, Washington Post, USA Today, and Roll Call. At the same time, an aggressive publicity campaign focused on consumer lack-of-knowledge about potato nutrition and the industry's campaign to get the facts out.
Universal Health Care is a Health Plan dedicated to the idea that health care, while essentially very personal, can be improved through the coordinated efforts of well disciplined and trained professional practitioners working in a proactive way to identify areas for improvement and to make changes that will benefit its members. The USA Rice Federation, a trade association, is the global advocate for all segments of the U.S. rice industry. USA Rice conducts education programs to inform consumers, media and health professionals about the nutritional and culinary benefits of rice. Science-based nutrition messages are based upon the U.S. Dietary Guidelines for Americans/MyPyramid, USA Rice’s Health Rice Eaters research studies, and other accredited sources. Established in 1905, the Forest Service is an agency of the U.S. Department of Agriculture. The Forest Service manages public lands in national forests and grasslands. Gifford Pinchot, the first Chief of the Forest Service, summed up the mission of the Forest Service— "to provide the greatest amount of good for the greatest amount of people in the long run." National forests and grasslands encompass 193 million acres of land, which is an area equivalent to the size of Texas.
Beans. The Vegetable with More(c) is an education program by Bush Brothers & Company (Bush Beans) to help consumers meet MyPyramid recommendations for vegetables by including nutrient-rich beans as part of a healthy diet. The program features science-based nutrition education resources, health professional tool, and consumer-tested recipes to help families enjoy beans more often as part of a healthful diet. Weber Shandwick, one of the most trusted and experienced strategic communications firms in Washington DC, plans to undertake a public education and advocacy campaign to help cut over-consumption of food in a subtle; but effective way. A plan is underway to work with retailers, manufacturers and advocacy groups to develop a line of china based on the 9 ¾ inch dinner plate, common in the early 20th century when waistlines were smaller. Wellness Corporate Solutions builds customized, high-impact corporate wellness programs. WCS has a long track record of delivering results for world-class public companies, small businesses, professional firms and non-profits around the country.
The WFC collaboration efforts with MyPyramid Corporate Challenge will include the inclusion of the MyPyramid.gov link on the WFC homepage, as well as promotions of the release of MyPyramid for Moms and the Menu Planner. The Grain Talk Blog, which has an audience of consumers, grain-based trade and media, will also promote MyPyramid extensions. Presentations and flyers will be distributed to WFC members regarding the benefits of MyPyramid. The White House Academy is a leadership empowerment and enrichment center for elementary and middle school students. Participants are engaged in culinary arts by preparing nutritious, tasty and colorfully inviting dishes; and, parents are given quick, easy and nutritious recipes with cooking demonstrations monthly. Students will participate in planting and maintaining a vegetable and herb garden for use in cooking classes. They will also develop a simple, nutritious cookbook with recipes that promote good health. Today’s YMCAs serve thousands of U.S. communities, uniting 21 million children and adults of all ages, races, faiths, backgrounds, abilities and income levels. Across the nation, YMCAs are committed to helping: children and youth deepen positive values, their commitment to service and their motivation to learn; families build stronger bonds, spend time together and become more engaged with their communities; and, individuals strengthen their spiritual, mental and physical well-being.
The YWCA is dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom and dignity for all. Each local YWCA implements Hallmark Programs, although specific programs vary from one community to another based on the unique needs of each market. The Hallmark Programs have direct impact and create meaningful change with measurable results. The YWCA not only intends to raise awareness of the issues, they intend to affect real change. Their goal is not to pave the way for the future. It is to create the future. A better future. Yum Brands plan to incorporate MyPyramid.gov on nutrition brochures and in-store posters. MyPyramid.gov is already referenced on the KFC brochures and in-store posters. The other brands will inlude MyPyramid.gov as new brochures and posters are updated. As the “Keep It Balanced” website is revised, it will have resources from MyPyramid to educate customers on balancing diet and exercise. The website will have links to MyPryamid.gov and will include messaging consistent with Dietary Guidelines for Americans.


Last Modified: June 17, 2009 01:51 PM
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